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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. The internet is awash with useful tools that provide expert insights into how your campaign is performing.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. The internet is awash with useful tools that provide expert insights into how your campaign is performing.

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What Is Brand Awareness?

ClearVoice

Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. One brand awareness campaign that stood out to many marketers was the T-Mobile spot starring Tom Brady and Gronk. Marketers everywhere shake their heads in sympathy at the idea of so much budget burned. Mobile phone carriers.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. My skills, for example, would enable me to teach almost any business in town how to market themselves. What I see emerging is a marketplace that’s essentials first, luxuries second.

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What the Arrested Development Re-Launch Tells Us About the Future of Mass Media

Hubspot

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

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Impact of Super Bowl Ads on Social Media [New Data]

Hubspot

For marketers, it’s all about the TV ads. At $100,000 a second, this is the outbound marketing game that really matters. Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ).