Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Content Standard

NOVEMBER 25, 2014

On May 17, 2014, the New York Times reported that NBC Universal had licensed the broadcast rights for the six Olympic Games spanning the eleven years from 2022 to 2032. The price tag for the deal made news, but as the Times explained, sporting events are becoming one of the last bastions of the traditional broadcast-advertising model.

Broadcasting 40

Broadcasting Television marketing Paid Search Agency Amazon 40

Content Standard

DECEMBER 8, 2016

Traditional marketing teams may still see digital as an augmentation of their traditional, broadcast-advertising-based pitches, just another tactic to add on to an existing, top-down plan. They offer a lot of unique capabilities that something like television doesn’t offer.” That’s definitely going to change.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Aberdeen

FEBRUARY 6, 2017

Given how forgettable the ads were, marketers could draw that conclusion that Super Bowl commercials, and probably television commercials in general, are a colossal waste of time and money. My household doesn’t have a television. This means that, for the first time ever, I did not watch the Super Bowl on a television.

Paid Content 45

Paid Content Television marketing Paid Search Agency Mobile Advertising 45

Content Standard

APRIL 9, 2018

I would be remiss not to leave you with a cautionary tale before you consider running off to pitch a personal project or labor-of-love screenplay to your CMO as your brand’s next big project. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. Test Your Audience First.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Adobe Experience Cloud Blog

JUNE 30, 2015

Gone are the days where we had to tune in to the local television news broadcast while making breakfast to find out what’s happening in our communities. As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Heinz Marketing

AUGUST 2, 2018

Amazon Kindle : Early in my road warrior career I got stuck at the airport in Chicago and bumped into our company CMO – I asked him who he managed to keep his cool while flying all the time and having to endure delays and cancellations. Most essential app when traveling? What’s the best advice you’ve ever received?

Eloqua 43

Eloqua Work Management Marketing Management Product 43