Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. The show offers a wide selection of immersive technical tracks — focusing on content particularly valuable to broadcasters and media professionals.

Marketing AI 84

Marketing AI Advertising Agencies Planning Broadcasting 84

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. The show offers a wide selection of immersive technical tracks — focusing on content particularly valuable to broadcasters and media professionals.

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Contently

APRIL 21, 2017

Yet if pharmaceutical companies can’t escape ethical concerns over credibility, the question remains: Should they be allowed to invest in content marketing at all? However, as TV viewing habits change and magazine subscriptions dwindle, these companies may soon turn their massive ad budgets to the internet. A bitter pill.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Single Grain

NOVEMBER 28, 2023

Its unique ability to combine storytelling with visual and auditory stimuli makes it highly effective in creating memorable and impactful brand messages. Since 84% of people say they bought a product or service after watching a brand’s video, video advertising can result in more conversions. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126