Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 83

Marketing AI Advertising Agencies Planning Broadcasting 83

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

SEPTEMBER 2, 2016

The appeal to advertisers is very similar to TV advertising, except that it can be even more precise by layering behavior, demographics, and location information into a brand’s ad deployments. Users can see advertisements for Stories at the top of their feeds, but they aren’t exposed to the feature organically.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

ClearVoice

MAY 15, 2020

Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Expert: Jeff Nappi. Livestreaming and real people characters.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

chiefmartech

FEBRUARY 9, 2016

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40