Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

SEPTEMBER 2, 2016

With its landmark deal with the NFL, Twitter’s livestreaming platform is shaping up to bear close resemblance to traditional television formats. Already a proven destination for mobile video, Snapchat’s advantage lies at an intersection of two key strengths: storytelling and video.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

JULY 15, 2015

During his keynote at last month’s inaugural Content Rising Summit, Tom Gerace, Skyword’s founder and CEO, urged marketers in the audience to think bigger when it comes to brand storytelling. He asked the crowd , “Why wouldn’t Coca-Cola bid against NBC for the broadcast rights to the Olympics? Consider Mad Men.

Brand Identity 40

Brand Identity Branding Cable Marketing Proposals 40

Contently

APRIL 21, 2017

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Coverage Map.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68