Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. What does the future look like for CTV Advertising? billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. .

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Martech Advisor

JANUARY 8, 2020

As Netflix proclaimed in its recent earnings report, “Just like the evolution from broadcast TV to cable, these once-in-a-generation changes are very large and open up big, new opportunities for many players.” Learn More: How to Bust Online Marketers Fraud.

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. OTT advertising involves pre-roll, mobile, and web inventory, which is cheaper.

Advertisements 74

Advertisements Advertising Marketing AI Mobile Advertising 74

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JUNE 16, 2013

This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Download our free Marketing Box now.

Paid Search Agency 28

Paid Search Agency Facebook Ads Planning 28

Hubspot

JUNE 3, 2015

Download real examples of remarkable content marketing in "boring" industries here. Content Marketing Tips for "Boring" Industries. Look for a marketing software provider that addresses the needs of companies of all sizes, and that serves all industries. For more marketing analogies, check out this blog post.).

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Martech Advisor

APRIL 1, 2020

for a more human Internet in 2020. If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. In fact, successful product strategy -- especially when your product is a social app or game -- is really about a stronger alignment between marketing and development.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

for a more human Internet in 2020. If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. In fact, successful product strategy -- especially when your product is a social app or game -- is really about a stronger alignment between marketing and development.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126

Contently

JULY 15, 2016

Since the beginning of the internet, we’ve been trying to digitize our collective knowledge. ” Forbes: Kim Kardashian West, Mobile Mogul. The New York Times: Live Streaming Breaks Through, and Cable News Has Much to Fear. Could this be the nail in the coffin for cable TV? Chewbacca Mom charmed the internet.

Facebook 60

Facebook Cable Lock-In Internet Marketing 60