Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. This is especially true in large urban centers.

Television marketing 117

Television marketing Planning Paid Search Agency Peer-to-peer 117

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. My dad’s broadcast is now even being talked about as the “hack” for millennials to access TV.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Sword and the Script | B2B

APRIL 11, 2020

And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints. First, there’s a clear need to be sensitive about messaging and promotion. Second, the business is chasing after your budget with a saw. The survey was conducted in mid-March and was reviewed by the data site MarketingCharts.

Paid Content 61

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 61

ClickZ

AUGUST 6, 2020

For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. Ad platforms support the optimistic forecast with their own data. Connected TV offers such freedom.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. Generation X (39 – to 53 – year-olds) watch more than 1.5

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. It is set to be the default media trading method in the coming years. Wearables will augment programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100