Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Television marketing 108

Television marketing Planning Paid Search Agency Peer-to-peer 108

Sword and the Script | B2B

APRIL 11, 2020

And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints. And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints. You’ve got more constraints than ever. Second, the business is chasing after your budget with a saw.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. Clearly, YouTube is a phenomenon for social media marketers.

Youtube 64

Youtube Statistics B2B Marketing B2B 64