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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. TV is as efficient as it is effective. Dominate the social platforms Facebook and X.

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The Shift to Screens: Capturing Voter Attention in a Digital World

Digilant

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.

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Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Single Grain

Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! What You Need to Know about Facebook Live and Instagram Live. There are many ways in which you or your brand can make an online broadcast.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Facebook – With almost 2 billion users, Facebook continues to reign the social media empire with the most engaged users – 74% of members are logging on daily according to Pew Research Center. The Facebook live feature is a great way to engage with your audience. How Can the Pharma Industry Make Social Media Effective?

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We Interrupt This Program: Will Social Media Replace TV?

Content Standard

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Value, Delivered.