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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. Dominate the social platforms Facebook and X.

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The Shift to Screens: Capturing Voter Attention in a Digital World

Digilant

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. The channels he does use are Facebook and Instagram, which appeals to an older demographic. That allows people to say yes, this is how you make it to professional levels.”

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S. Source: Buffer. "I

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Some, sans cable subscriptions, simply tuned out. The cycle keeps repeating itself. Millions of people watch it. ” The digital disruption.