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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. While an estimated 1.5

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. While an estimated 1.5

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60
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Why Tech Companies Must Be Careful About Change

Convince & Convert

Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” These topical segments are the first of their kind for HBO, and will be refreshed and broadcast multiple times a day on both HBONow and HBOGo. Technology: Twitter’s Lucky Charms.

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Three Words That Should Never Be Used With Social Media

Webbiquity

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Share this on Facebook. Post on Google Buzz.

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On Leaks and Privacy and Social Media

Biznology

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all?

Privacy 80
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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon.