Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Interview/Q&A.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Sprout Social

JANUARY 27, 2020

Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter. Her reaction launched thousands of memes, with the original video getting over 365.5k

Social Media 137

Social Media Social Marketing Media Viral Marketing 137

Convince & Convert

APRIL 19, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Eric, how are you sir?

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Convince & Convert

APRIL 27, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Jay : And here we are with episode number 13 of the Social Pros podcast. Lucky number 13. Tom : Hello today.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Convince & Convert

APRIL 5, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Is that correct, Eric Boggs?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Hubspot

APRIL 8, 2021

Promote your website. A great first-post to make on Facebook is promoting your website. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. Tell a story.

Facebook 99

Facebook Business Ideal Customer Profiles User-Generated Content 99

Vidyard

OCTOBER 27, 2019

You’ve got a strategy, you’ve made some videos, now what? It’s time to share your creations with the world. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Vidyard

OCTOBER 27, 2019

You’ve got a strategy, you’ve made some videos, now what? It’s time to share your creations with the world. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Hubspot

AUGUST 8, 2016

I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. For example, check out this graphic they put together to promote their food waste reduction initiative: These businesses must now separate food scraps (aka organic waste) from other waste.

Twitter 28

Twitter Paid Search Agency Companies Work Management 28

Hubspot

JANUARY 13, 2017

As for what to broadcast, there are a lot of brands out there that are nailing this strategy across several use cases. It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. Read more about successful strategies for Facebook Live in this blog post.).

Social Media 36

Social Media Trends Media Mobile Advertising 36

Sprout Social

OCTOBER 17, 2016

80% of Twitter users have mentioned a brand in a Tweet. You can also share content that promotes your business, but do it sparingly. Also keep in mind a majority of your Tweets should be conversational rather than broadcasts. Choosing Your Social Networks. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

SocialPilot

DECEMBER 14, 2023

Are you ready with your social media strategy for 2024? Did you take all the upcoming social media trends into consideration while forming it? You can’t avoid them! Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well. But there’s a catch!

Social Media 114

Social Media Trends Media Multi-Channel 114

SocialPilot

FEBRUARY 27, 2024

For example, your business goal of “ Increasing product Sales by 20% in the Next Quarter ” will translate into a social media goal of “Boost Engagement on Product Promotion Posts by 30% to Drive More Traffic to the Product Page. We will take a dive into each social media marketing goal and explore different key metrics to track them.

Social Media 81

Social Media Media Branding Brand Identity 81

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. But we are entering 2020 soon and your content marketing strategies needs to be updated.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Oktopost

JANUARY 30, 2024

LinkedIn is responsible for 80% of B2B leads from social media , which is why it is a critical tool for any organization looking to drive pipeline and close more deals. LinkedIn has emerged as the go-to platform for professionals looking to expand their network, build relationships, and generate business opportunities.

Linkedin 62

Linkedin Ideal Customer Profiles B2B Thought Leadership Thought Leadership 62

Brandpoint

MAY 22, 2018

Posting and scheduling Platform management Audience development and engagement Promotion and influencer engagement Design and visuals. From there, it generates a 365-day social media promotion campaign complete with text, hashtags, auto-generated ‘quote bubble’ images and links back to your post. Meet Edgar.

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

Single Grain

DECEMBER 6, 2019

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

OCTOBER 18, 2011

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. And it was great up until the point that I got home and made the unwise decision of changing out about 80% of my slides before coming in this morning, so I was up until late, late, late.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28