Martech Advisor

JANUARY 28, 2020

It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Paid Media. Create Cohesive Content Experiences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

SEPTEMBER 17, 2018

Event Videos. Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Sell more event tickets? YouTube , Pond5 , and PremiumBeat are all great sites to find royalty free music.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . BabelQuest | Inbound Marketing. . . FINAL RESULTS (PLUS EXPERT OPINION). Chris Grant.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Image Source: Semrush.com.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

APRIL 9, 2020

If you’re just getting started with your content marketing planning, check out the Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases. Top 25 content types for inbound marketing. You could also consider key product pages, event announcements and press releases as landing pages too.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Single Grain

NOVEMBER 16, 2023

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools?

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

APRIL 19, 2017

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. How to Plan a Virtual Event. Virtual events began in 1993, presented by Alan Saperstein and Randy Selman.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. Create a banner that promotes your next event, or you could even work on generating more subscribers for your blog. Take a look for yourself.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

JUNE 6, 2011

Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. That’s inbound marketing in action.&#

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100