Content Standard

MARCH 26, 2019

And when it comes to content marketing, that style just won’t fire up your audience toward conversion. And when it comes to content marketing, that style just won’t fire up your audience toward conversion. There’s just no humanizing B2B marketing when it’s tangled in buzzwords.

Work Management 111

Work Management B2B Marketing Marketing Management Top of Funnel 111

LeadSquared

OCTOBER 22, 2021

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. Depending on your objectives, there are several metrics you should be measuring. Several organizations refuse to believe in the power of email marketing. Top 15 Email Marketing KPIs. But there are a lot more data to analyze.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Convert

SEPTEMBER 14, 2020

You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. They believe in your vision and want to see you succeed. You make it super easy for them to promote your campaign. Use UTM Codes to collect data about your traffic sources.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Unbounce

MARCH 20, 2019

Have you looked at your iPhone’s App Store lately? With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. The first step in marketing your iPhone or Android app is finding the right channels to promote it.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Martech Advisor

OCTOBER 18, 2019

In this article, we explain what an identity graph is, why marketers need it, with 2 brand examples of implementation. 5 Key Reasons Why Marketers Need Identity Graphs. The concept was reintroduced by Facebook several years ago as “People-Based Marketing.” Table of Content. What Is Identity Graph?

Marketing Automation Services 45

Marketing Automation Services Work Management Examples Marketing Management 45

Full Circle Insights

JUNE 30, 2022

Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? We’re using Full Circle, so the info needs to come in the form of a new campaign member — that way, it’ll activate the lead or contact. Here’s how: First, navigate to the field called FCCRM Campaign Threshold.

Marketing Attribution 52

Marketing Attribution Sales Management Lead Ranking Outreach 52

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). However, as with many marketing disciplines, conversion optimization is constantly misunderstood.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96