markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Blogs, podcasts, WOM, etc.)

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Because humans don't scale, how are we to put a cap or number to their behaviors online?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Also if you are interested in checking out my new book Social Media and the Contact Center you can sign up for a free copy here. Every Industry! Tweet This!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] link] Removing the Blindfold that Prevents True Engagement amd Measurement | Brian Solis [.]

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 22, 2010

Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). link] Eric Keosky-Smith Glad I could set you up re: the book! link] jaybaer Thanks Rich.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

B2B Marketing Zone Posts

JULY 7, 2010

5 Beach Books for Marketers - Manhattan Marketing Maven , June 29, 2010 Tired of James Patterson, Steig Larrson, Nora Roberts or Danielle Steele? B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Your goal is Brand ROI. Join the movement. It brings life to the writing. Customers. - buyer asks questions.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40