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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

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Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Or at least I want to be.

Wikipedia 100
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Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind.

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Create original research Write books Share novel ideas. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

PR 59
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Create original research Write books Share novel ideas. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

PR 58
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Create original research Write books Share novel ideas. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

PR 58