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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

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How to Research Content for Your Expert Ebook

Writing on the Web

Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Books and ebooks on Amazon and other book sites. My favorite research tool is books, especially those written by professors of major universities. There are a number of obvious resources.

Research 100
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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source.

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A Checklist for a Good Blog

Writing on the Web

Link anytime you refer to another blog, site, author, book, or a concept they can read more about on your previous blog posts. If you don’t have anything of your own, you can always link to a page on Wikipedia. This means you are losing Google juice and making it harder to for search engines to identify keywords.

Wikipedia 100
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Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Or at least I want to be.

Wikipedia 100
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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Do you use social media like Facebook , Twitter or LinkedIn ? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Which e-newsletter and blogs do you subscribe to?

Ning 100