Books Personalization Privacy Protection Transparency 
illumin
APRIL 18, 2024
User consent and personal privacy are paramount to ethical data collection. Even the smallest of businesses now have an online presence and protecting customer and employee data needs to be a top priority. Even when asked for permissions, users are left blind to the full scope of their personal information’s storage and use.
Zoominfo
JANUARY 18, 2023
Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. They also make CE more valuable for the next person looking to join. Data privacy is a top priority at ZoomInfo.
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Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.
Customer Experience Matrix
APRIL 13, 2018
I picked up a book on trust the other day (haven’t gotten past the introduction, so can’t say yet whether I’d recommend it) that seems to argue the problem of trust is different today because trust was traditionally based on central authority but authority itself has largely collapsed. Of course, many activities are not so easily verified.
Choozle
FEBRUARY 19, 2019
Every click made, purchases added to a cart, emails opened, flights booked is helping marketers understand a consumer’s interests and behavior. Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers.
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