illumin
APRIL 18, 2024
User consent and personal privacy are paramount to ethical data collection. Even the smallest of businesses now have an online presence and protecting customer and employee data needs to be a top priority. Even when asked for permissions, users are left blind to the full scope of their personal information’s storage and use.
Zoominfo
JANUARY 18, 2023
Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. They also make CE more valuable for the next person looking to join. Data privacy is a top priority at ZoomInfo.
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SmartBug Media
APRIL 20, 2022
The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Email personalization has changed.
Martech
MARCH 16, 2022
Good morning, Marketers, and the digital economy is getting more personal. The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. More important than just habits, the B2B customer’s needs have changed.
Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.
Salesforce Marketing Cloud
SEPTEMBER 11, 2023
This demand for personalization will only continue to grow. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale.
Litmus
OCTOBER 21, 2021
I’ve made a lot of great friends over the years, and thanks to the various email conferences that occur on a recurring basis (a few of my in-person faves are Litmus Live, M3AAWG, the CSA Summit, and the Email Evolution Conference), we get to see and learn from each other often! Not me, that’s for sure. What’s most challenging? Networking.
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