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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. book is to embrace Sales 2.0 Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. By Anneke Seley. By Jill Konrath.

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The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 4)

Seismic

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. What books are you reading?

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Integrations: Salesforce, HubSpot, Outreach.io, Google, Microsoft, Marketo, and more. Integrations: Salesforce, HubSpot, Outreach, Microsoft Dynamics, Marketo. Starting from ground zero with a book of business, Adapt has made it so easy to research and outreach to potential clients, and all I need is their LinkedIn page!

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The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. My CFO wants to track cost of sale [new bookings/(sales expense + marketing expense)] and to track length of sales cycle. How is your contribution to revenue measured?

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13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Author of the bestselling book: Landing Page Optimization, and CEO of SiteTuners. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Colin Powell. And who can forget the Red Hot Chili Peppers? Why famous?

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

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5 Reasons Australian Marketers Should Check Out CeBIT in Sydney

Adobe Experience Cloud Blog

Marketo, B&T and Datarati Workshop: Cloud Expo Theatre, Hall 4: 3-4pm. Sponsored by Cloud Sherpas, B&T and Marketo. Marketo’s booth with a Free Marketing Health-Check. Book in for a free Marketing Health-Check and enter the 3 Days of CeBIT, 3 iPad Mini’s to Win draw. Reaching the Connected Customer. SCEC, Hall 6.