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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. I have developed more than a dozen education modules, including my six-part Outside-In Search Marketing LiveLesson series, which I recorded and released through IBM Press.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Dr. Robert Cialdini, author of the bestselling book “ Influence: Science & Practice ” gave the opening keynote and offered some great tips on the universal principles of social influence. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Tips from Pubcon 2012.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. via Beth Harte).

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Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. Flash, widgets and Web 2.0 colors need not apply) about the most critical factors in site design.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Find out more.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. " Read on to get their insights.

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Best of 2009: SEO Tips, Part 1

Webbiquity

On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Tools 101, Part 1 by Search Engine Watch. Why it Makes Sense to Target Longtail Keywords First by SEO Book.

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