KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. It can generate lead quality information, tell you how price sensitive a customer is, and even measure sales performance. This is the oldest problem in the book. Converting leads into customers came in 2nd.

B2B 120

B2B Landing Pages Leads Lead 120

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

SnapApp

APRIL 4, 2018

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Buy his new book ! I think there could be a huge marketing opportunity for the product in the $500-1,000 per month price range. • Use data–intuition often leads down the wrong path. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

MAY 18, 2012

It always seems to me like it’s a race to the bottom on pricing on all of that kind of stuff, and how do you handle that as a company? Doesn’t that concern you as an executive, like people just give stuff away, and what does that do to your company? Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ClickZ

MARCH 13, 2020

Vajre wrote the book on ABM. Says Vajre, “I’ve written two books on account-based marketing. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” The tool is priced based on a flat fee, rather than on a per-login, basis. “We Source: Terminus.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. We even use their widget in our product so customers can book a meeting with us in-app.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

MAY 31, 2023

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Heinz Marketing

OCTOBER 29, 2018

And how are you going to really create a cadence of, okay, I want to make sure I can create these price points, right? And I’ve announced at least somewhat of my content before then so that they have a reason to say, well there’s no agenda up, I’m not giving them any motivation to buy that ticket at that price point.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Conference 72

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Referral Rock

OCTOBER 30, 2019

Price – Freemium. Price – Freemium. Price – $9/month. Price – $79/month. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Digital Marketing Software Example: Hubspot. Hubspot is great for any company new to using a CRM.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

I'm writing a series of posts and a book on Positioning in 2017. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. Back to top. Meagen Eisenberg.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. With it, marketers can orchestrate end-to-end nurture campaigns and, for example, add contacts who meet a particular lead score as they engage with marketing communications to an address book of sales-ready leads.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

Metadata

FEBRUARY 16, 2021

And people love the idea of being able to not only listen to a call, but to search for a word and see where it came up and listen to the call the double speed and see, just like a table of contents you might get on a book, we can do that to a call now. And he has a great sentence in his book. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52