Biznology

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Unskewing the Web: Curators as filters

Biznology

However, the wholesale online sieves, like Google Search and Digg, created a different kind of problem, a giant global echo chamber, where we all were becoming collectively dumber. In my previous post , I cited Clay Shirky's assertion that the Internet did not bring us an information overload problem: we just needed better filters.

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Your corporate website needs to become a trap

Biznology

“Who would want to share my press release to social media?” ” you ask? Well, that’s not your concern. Your concern is making things as easy as possible.

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My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

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11 digital marketing resolution ideas for ’13

Biznology

Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). Become Way More Visual — The biggest changes over the last year, 2012, were in how people consume new content and new posts online.

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Fulfill your resolution to blog in 11 steps

Biznology

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership.

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Build some social media marketing backbone you big wuss

Biznology

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. However, after all that work, so what? “Why not?

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Blogger outreach is more PR than social media

Biznology

If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. It doesn’t work that way.

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