Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

APRIL 2, 2015

These headlines are typically exact-match searches; starting off with the words, "the best way to.". 2) The ''Make My Life Easier'' Headlines. On average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Examples of Crafting the Perfect Headline.

Traffic 28

Traffic Transparency Work Management Click Rate 28

ClearVoice

MARCH 3, 2020

” — Harvard Business Review. Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. But, how can you get the writing done consistently?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Albacross

MAY 22, 2019

Negative example: Start Your Free Trial. Positive example: Start My Free Trial. You don’t want your visitors to get distracted, and start clicking around on your site. Costs involved: $0. Strategy 2. Strategy 1. Fine-Tune Your Landing Page. Here are a few tips that will help you do just that. Color of the button.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates (CVR). That’s the very nature of CRO. Test everything !

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates (CVR). That’s the very nature of CRO. Test everything !

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

FEBRUARY 5, 2013

Your survey’s success is only as good as the data you collect, and there is both an art and a science behind how to ask the right questions. “Statistics can be made to prove anything -- even the truth.” – Author Unknown. If you want to know what someone really thinks of something, sometimes the best way is simply to ask them.

Marketing Budget Creation 28

Marketing Budget Creation Customer Surveys Design Planning 28

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145