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Great Tips for White Paper Writers

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JANUARY 18, 2011

Know thy audience: business and technical white papers (should you write separate white papers for each?). Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource.

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Murphy's Laws of High Tech Copywriting

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APRIL 9, 2013

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. The subject matter expert who rejects a first draft secretly wants to write the document.

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