Webbiquity

article thumbnail

The Most Important Keyword for SEO in 2018

Webbiquity

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. Authentic Expertise. Which means links have to be earned. And the secret to earning links is…authenticity.

Keywords 248
article thumbnail

An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you’ll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. . • Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100
article thumbnail

Book Review: Social Media Marketing

Webbiquity

Wikis (Wikipedia, hundreds of specific topic-focused wikis). . • Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

article thumbnail

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. ” — Cent Muruganandam. Pricing: free.

article thumbnail

Book Review: Optimize

Webbiquity

” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities. ” • Content isn’t just the job of marketing and PR.