B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” That doesn’t help a business’s (or a blogger’s) credibility. My blog posts take about an hour to research, write and publish.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

FEBRUARY 11, 2013

I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Do you publish valuable content? I have had my original content copied, borrowed, riffed upon, with no attribution. Be transparent.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Will you arrange for bloggers in your industry to write about your launch? Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 6, 2014

I don’t outline my posts in advance, but I do go back through a post before publishing and, if necessary, remove entire sections that stray from my main point, saving them for another topic in the future. So, bloggers, it’s up to you. What’s your style? What will serve your purpose?

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

APRIL 27, 2012

I keep my list on an Excel spreadsheet that now has 165 topics – 83 of which were published. B2b bloggers, what do you think? As of today I have 167 total blog posts on my blog. ). Please comment below.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JULY 2, 2014

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. This is a cool idea, because you could even watch the initial tweets when a post is published and then go back and call out those particular points. What does a perfect blog post look like?

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are great tools that help you populate social media platforms automatically when you publish a message or blog entry. How do you get all of this social media content and messaging done? In addition to your strategy, you need to leverage technology.

Social Media 100

Social Media Media Buyer Personas Business 100