Biznology
MARCH 20, 2018
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.
Biznology
MAY 2, 2017
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Prices are much more affordable at this level, from $50-$250-$2,500/post. Let’s refer to public relations before the corruption by Madison Avenue.
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Biznology
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.
Biznology
OCTOBER 17, 2017
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Prices are much more affordable at this level, from $50-$250-$2,500/post. Let’s refer to public relations before the corruption by Madison Avenue. John Heywood.
Biznology
JUNE 13, 2017
So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.
Biznology
JULY 12, 2016
A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.
Martech
NOVEMBER 29, 2021
Pricing – Most agencies will offer a variety of link-building packages with different pricing tiers. If the price seems too good to be true versus other services, that could be a red flag that the quality of links isn’t good. Recommended Group: B2B Bloggers Boost Group. 2) Outreach platform.
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