Paul Gillin

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

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Oracle’s Updated Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

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Microsoft Down, But Hardly Out

Paul Gillin

I personally like Steve Ballmer, and I have great respect for his competitiveness and sales/marketing skills, but he’s not a product guy. The person at the bottom isn’t likely to be around very long. Creative people shouldn’t have to worry about sucking up to managers and competing with the person at the next desk.

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Oracle’s Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups. It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions.

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The Trouble with Klout

Paul Gillin

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. I just hope those clients aren’t taking this metric too seriously.

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Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Does it refer to the person or the person’s company? Then there’s the statistic that 12% of companies will hire a full-time blogger in 2014. ” Holy cow! ” The term “you” is also indefinite.