Industrial Marketing Today
NOVEMBER 16, 2011
Stick with posting good content on your site and let other bloggers and industry experts link back to your original article when they cite your post (something you should be doing anyway). Organic SEO based on this tried and tested principle will never be susceptible to Google’s frequent algorithm changes.
Industrial Marketing Today
MAY 21, 2010
It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I agree with you about being able to contact experts or bloggers.
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Industrial Marketing Today
JANUARY 3, 2011
Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. Readers tend to view organizations that appear open and transparent as more trustworthy. Traffic and potential leads increase as the number of indexed pages increases.
Industrial Marketing Today
SEPTEMBER 21, 2011
I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful.
Industrial Marketing Today
JULY 14, 2010
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. It’s a way for organizations to further their role as a resource to their audience. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.
Industrial Marketing Today
AUGUST 24, 2009
It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. Visit popular forums and read what questions people are posting there, things that are related to your topic. Bottom line – better content comes from better research. Then I expand the bullet points into complete paragraphs.
Industrial Marketing Today
JUNE 17, 2011
It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Inviting guest bloggers to post on your company blog if you have one. Hiring an outside content creator.
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