Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

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Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 21, 2011

I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. Site content for future needs.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. It’s a way for organizations to further their role as a resource to their audience. BTW, this post is a working example of content curation. Heck, even MS Word kept flagging curation as a misspelled word.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 17, 2011

It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team.

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Paid Search Agency Content Marketing Companies Marketing Budget 60