Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Anonymous Excellent list, and possibly one we should hand out to clients in intial meetings.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. More enterprising social media users (“Socialists? &# I don't doubt Facebook's Like elements will be around for a while, since they've spent so much time and money making sure we all know about it.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Anyway, thanks for the post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 14, 2010

Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 28, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. #YYC I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. They don't know really what to do with us or how to handle social media but they know they need to get involved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. The fact that essentially every major corporation in the U.S. link] Footprints (18.09.10) : Chris Deary [.] 6 Lessons Learned From the Demise of MySpace [.]

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Rohrs Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."[link]

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 9, 2010

link] #ConvinceandConvert [link] JDamico To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.&# It will also tell us if we should rule out any social media tools. It will also tell us if we should rule out any social media tools.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 3, 2010

If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. Trend #1: Helping non-techie people do techie stuff Until Wufoo and its ilk came along, forms were strictly for coders. Im Jay Baer.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate. The opportunity is all around and we are not even looking at times. Im Jay Baer.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! Indeed, internal ground rules are the key, especially for smaller businesses.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? social media reach and usage by company. most popular B2B social media sites. future growth of social media.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Not speaking of the fact that the rules, inner structure etc. [link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Not speaking of the fact that the rules, inner structure etc. [link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Im Jay Baer.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. It would be nice to see a bloggers only social network.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 14, 2012

It’s still a tax on the unremarkable, in that the regular rules apply in that game. He came up asking about how to roll out a social media plan for, I think it was a basement de-molding company or a basement draining company. He was saying, ”Where should we be on social media?” It’s advertising.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. They set up rules and protocols ahead of time which they made the client understand were deal breakers.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. RT @jaybaer: One person in your company CAN make a difference.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For example: You connect with a media professional via Twitter who does a story about your business.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

event, and the Techset blogger lounge. event, and the Techset blogger lounge. I didn't attend any of the big parties, minus #techkaraoke (and that ruled), just used the Blogger Lounge and the patio of Champions as main pivot points. I'm not willing to call shark jump yet, but I see a dorsal fin in the distance.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. The Tortoise Rules But, social media speed is illusory and misleading. Yes, thanks to social media, business is faster than ever.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161