Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our Marketing team is experiencing rapid growth and therefore we are looking for a Social Media & Content Marketing Manager to execute on all elements of the social media plan to drive awareness and acquire customers through marketing programs. A minimum of two years social media experience with B2B organizations.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? White papers? Who would really want to link to a corporate website? What do people like to link to? Case studies? Informative how-to blog posts?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Paid Media. Plan search campaigns within the funnel.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I also think this would pair great with a recent white paper by White Horse called the TIME Method. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Presto, a pretty graph in about 3 seconds flat. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

FEBRUARY 17, 2011

Get Cracking: The paper emphasizes that it is not enough to be visible. The white paper also goes into a few cases studies of companies that are executing on their social media plans and achieving real results. But I’ll let you download Social Media for B2B Marketing to see that for yourself.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. I might add; Social Media can be managed by a junior marketing person. Media, mucha gente se ha creado falsas expectativas y creencias.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? This white paper aims to change that perception of them.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Mike drives a cab for Banff Taxi Taxi, and to stand out from the rest of the drivers, he produces an online and offline guide to the local hotspots. Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Find New Customers releases new white paper on email marketing , July 21, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

APRIL 8, 2010

Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? Would it work as a marketing and/or presentation device? Would it work with a i-pen or something like that?

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. Social media is not some other discipline that should warrant throwing business concepts out of the window. This has been my concern for quite some time.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119