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PPC Optimization: Conversion is Only Half the Battle

Adobe Experience Cloud Blog

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Dirt cheap conversions and high volume, what more could Marketo ask for? The value of a lead is relative. And, not surprisingly, Google’s reps had the exact same thought.

PPC 48
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Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. 21 Tips & Other Impressions from the Marketo User Summit. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Comments after the fold. If not, you still have work to do.

Lead Gen 100
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Get Your Blog On: 4 Steps to Blogging Success

Adobe Experience Cloud Blog

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. Darn it, Google you win again.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Samantha Kelly. Joanna Lord. Annie Cushing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.