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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Test them, see if they work, then be the judge. No one knows your industry and customers better than you.

Planning 100
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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Today’s marketing department addresses this by becoming more like a publisher than ever before with a strategy that always includes free or un-gated content. They have created the blog to get people visiting frequently just like a vendor-neutral site. How to put the "Viral" in B2B Marketing Viral Campaigns?

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Don’t let Bad Leads Happen to You

Adobe Experience Cloud Blog

   Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   So, at the end of a quarter, tens or hundreds of leads short, how do you make your goal? .

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Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

Adobe Experience Cloud Blog

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him. prospects looking for solutions to problems or evaluating vendors).

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free stuff that sells. maybe.

The Effective Marketer

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free?