Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. Image via Wikipedia.

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Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

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Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Check, check, check, check, and check! OK, now on to tools. While influencer marketing is PR, you need to treat it like sales.

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Biznology

OCTOBER 25, 2016

I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers.

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Convince & Convert

JUNE 22, 2010

The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone.

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Social Media Media Paid Search Agency Budget Programs 132

seo.co

NOVEMBER 21, 2021

If you’re a business owner, you may regard press releases simply as they “should” be seen: They’re something you carefully craft, or pay good money to have crafted for you, in order to gain publicity for your news. Keep in mind, though, that I only found this happening with “long tail” keywords. But it’s worth it.

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Convince & Convert

SEPTEMBER 2, 2010

The long tail applies to our hobbies, too. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? It would be nice to see a bloggers only social network. link] jaybaer Thank you. Hence, the ROI of social media.

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Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. I was just at an industry event talking about “slow selling.&#

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Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. If there is a match, contact information is forwarded to both parties.

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