Biznology

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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Penguin 2.0 Rolls Out This Summer: Please Calm Down

Biznology

The fact of the matter is that ever since Penguin rolled out last year, we’ve known what not to do as far as link building is concerned, and if you’ve continued to follow through with black hat tactics and are worried about Penguin 2.0…well …well you’ve had plenty of time to. Machines Have No Mercy.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Blogger Outreach. It will pay dividends in blogger outreach.

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Are Broken Links Ruining the SEO Authority of Your Site?

Biznology

When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Photo credit: mag3737.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. Compare the two SERP links above, which one would you click on? This means people will be able to influence a sites Page Rank rather than incoming links.

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Should guest blogging still be part of your SEO strategy?

Biznology

Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post.

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