Biznology

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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Are Broken Links Ruining the SEO Authority of Your Site?

Biznology

When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Photo credit: mag3737.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Compare the two SERP links above, which one would you click on? No Guarantee.

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Penguin 2.0 Rolls Out This Summer: Please Calm Down

Biznology

will be focusing on , which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT. Cutts clearly states in the video that Google does not want webmasters and practitioners of white hat SEO to have to change up what they’re doing to any large degree after Penguin 2.0 The Good Practices Haven’t Changed.

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Should guest blogging still be part of your SEO strategy?

Biznology

Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. If he says something’s not a good idea for SEO, it’s pretty much not a good idea for SEO. There’s more to life than just SEO.

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Lead your customers to your best online content: here’s how

Biznology

Set links to open in a new window: you don’t want to disrupt your blog readers from continuing to read the article your link is found in, so always set an internal link to open in a new window. Make it easy to navigate: another purpose of internal links is to create a pathway for visitors to your site to get around.