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The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Click “Continue.”. WWW domain or not?

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

But while simple, most bloggers don’t think to grow their traffic this way. That’s because Google looks at how many backlinks you have (and how authoritative those backlinks are) when determining the importance of your article. Fortunately, Syed has a simple process for link building.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Kristi Hines , Freelance Writer and Blogger. Learning outreach strategy from experts.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

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The Only Metrics You Need to Optimize Website Performance

Hubspot

Your website is the hub of your inbound marketing efforts. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Unique Visitors. New vs. Repeat Visitors. Referring URLs.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

Online Marketing Institute

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is. Content Planning.