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Writing on the Web
JANUARY 5, 2011
You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter.
Writing on the Web
JULY 2, 2010
Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?
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Writing on the Web
JULY 5, 2011
Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.
Writing on the Web
APRIL 18, 2011
How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. Blog this on Blogger.
Writing on the Web
JANUARY 11, 2011
So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). Blog this on Blogger.
Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz.
Writing on the Web
APRIL 28, 2011
For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Furthermore, when they do use writers, they don’t personalize it to make it their own. Blog this on Blogger. Add this to Google Bookmarks.
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