My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. may well be mistaken. Right? MORE >>

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. Whether they succeed in doing so is open to debate But with the amount of activity and hoopla going on around Google+, it’s safe to assume it will be around for a bit. At its core Google+ is a social media platform, much like Facebook. Google Bookmarks. Not yet. MORE >>

The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. Three brand personalities come to mind: The duck. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What are two key elements to creating content that get results? That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. The gecko. MORE >>

Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results. There are also active and thriving communities on Google+, but again, among small niches. Rather than go into the details, I have pulled out 10 power tips from the book to help you with your Google+ efforts for your B2B company. MORE >>

Things You Can Do to Begin Developing Your Personal Learning Network. Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe. Personal Learning Networks are a terrific way to extend your knowledge and learning outside your classroom. Ways to Begin Building Your Personal Learning Network 1.0 MORE >>