Trending Sources

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Both in my personal and professional life (yeah, I know, TMI).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The 14 Best Personal Productivity Tools

Webbiquity

The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Google Review Count:  355. Google Review Count:  183. Google Review Count:  170. Google Review Count:  363.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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Is Google really Sauron?

grow - Practical Marketing Solutions

have thought a lot about this, trying to be rational and realizing that as a blogger, the Twitter button means more to me than most people in the world. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? government audits because of their abuses with personal information. And Google? The post Is Google really Sauron?

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.

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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Ryan is also developing his presence on Google Plus, which is probably an under-developed space.

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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Google+ changed my life and it can change yours

grow - Practical Marketing Solutions

How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Eventually, Google Plus led me into one of the best jobs I could ever have. believe that Google+ probably saved my life. Some people claim Google+ is a ghost town but I am living prrof of the vibrant community there. How Google+ Saved Me.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Start with WordPress.com or Blogger and start writing.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of things nearly everywhere is that you must disclose “material facts” not obvious to the person seeing a post or claim you’re making.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. If you're not a HubSpot customer, you can create a waterfall graph yourself in Google Spreadsheets and bookmark that. 2) Publishing Calendar. Google Trends.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. It’s free and online so register !

Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. The post What Life in Modern Marketing Looks Like: 13 Personal Stories appeared first on CMO Essentials. er, borrowed ?

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says. Why do some bloggers get busted while others carry on? Both involved Google. Are Brands At Risk? Just a form.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.

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4 Tips to Prepare for Google's Ever-Changing SEO Strategy

Synecore

In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. However, in Google''s new content-focused search paradigm, it is falling out of favor, and quickly. Too many spammy guest bloggers. Avoid Shortcuts. Improve Your Content Marketing.

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Savvy Speaks: Bloggers We LOVE

Savvy B2B Marketing

Mark Schaefer of {grow} is already one of our favorite bloggers. So when he started a movement for Valentine's Day called " Have you hugged your blogger today? Here are some of our favorite bloggers - who are yours? read a LOT of marketing blogs & I LOVE a lot of the bloggers behind those blogs - their insights, their sense of humor, their work ethic. Wendy.

How to Prepare for Google’s New ‘Author Rank’

Vertical Response

Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program , where authors could link their content to a Google+ profile and identify it to Google in search rankings. “All we know is that Google has these patents. It’s not really a Google term,” says Traphagen.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

All Online Digital Roads Lead to Google Plus

Biznology

Google can’t get any of us to use Google Plus, but they’re still trying. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. But I am sold on the Google Empire because they stalk me so good. What’s more, Google’s always been savvier than this. Rejoice! Keep fighting.

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Why Social Media Trumps In-Person Networking

Marketri

” This question was asked during our recent social media marketing seminar featuring guest speaker Mark Schaefer , a well-known expert blogger and social media guru. Let’s compare social media networking to in-person networking. hope you find these tips useful and will consider incorporating social media into your personal marketing strategy. Questions or comments?

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)

Hubspot

Like any person starting a new job, they mess things up. It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Writing a blog post is much different than writing a term paper -- but when bloggers first start out, they usually only have experience with the latter.

Earned-media micro-influencer marketing master class

Biznology

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship. Google Search  is the best tool to get a feel. Always Start with Google. My goal?

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How to Hire the Perfect Person to Run Your SEO

Act-On

Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in. These are all ways to filter out the good candidates, the ones worthy of a phone or in-person interview. How competitive is your market?

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Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. So while Google has continued to improve upon its user experience, in my opinion, those improvements have also put a lot of small business owners at a disadvantage if they're trying to use Google for marketing.

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.

Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. And, what better way to show personality than short video clips like this one here. Digg this!

Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. If you fail to attribute a useful tip to the person you found it out from, expect to be shunned. Google Made Us Do It.

Why Your Personal Brand Represents Your Career Insurance

Fearless Competitor

Since you don’t know what what tomorrow might bring, you need a rock-solid personal brand. Executive focuses on his personal brand. Because of his strong personal brand, Paul’s always in demand. No matter your age (I’m in my early 50′s), you should have a Twitter profile (I’m @fearlesscomp ) and also be on Facebook, Pinterest, and Google +.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

Confessions of a Full-Time Blogger

Hubspot

A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list. I''m not gonna lie -- it was very therapeutic. or three.