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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

This guide will explain why guest blogging is so effective, give examples of different techniques and types of guest posts and answer a few questions you might have on the method itself. The example below shows how this author is promoting a digital agency. The Benefits of Guest Blogging. Source: Convince & Convert.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

And there are absolutely some fantastic, high-quality guest bloggers out there.I For example, this post on fascinating social media facts and statistics was a great fit for Jeff Bullas’ blog, because it meshes well both topically and stylistically with the kinds of posts Jeff often writes.

PageRank 100
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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. For example: There are many wedding rings on the market.

Press 28
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Major retailers and publishers were punished, particularly by Google, for a variety of link building and content-related guideline violations,” Jonah A. Himanshu Sharma outlines a dozen link-building tactics along with the estimated required time to execute each, for example: “Leverage business relationships of your client.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. 1) Link Out to Small-Time Bloggers. Want an example? Well, no more!

PageRank 140
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. In this example, we’re comparing our client’s domain against two other domains: A (Isleta) and B (Sandia).