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Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. Love is not a word usually embraced by businesses, but how can you create unyielding loyalty without it? ” This is the digital crossroad, a genuine point of business differentiation today. Briefly, the Guy-traffic crashed my server and shut down my website.

How social media amplifies competitive advantage

grow - Practical Marketing Solutions

In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. I have my own set of unique differentiators and through my blog and social presence, these points of differentiation become even more defined, profound, and relevant to potential customers. The social web amplifies differentiation. When Jay Baer speaks, I listen.

Smart Agency Tips: How to Design Better Websites for Your Clients


Joy Milkowski, founder of Access Marketing Company , says when she meets with clients who need web design services, she welcomes the chance to challenge her team as designers, with the goal of “creating positive web experiences that make people want to interact.”. Customer newsletter: Send exclusive content and product/training updates to existing customers = Expand retention and loyalty.

30 Awesome Blogging Guides, Tips and Resources


Better yet, invite those experts to share their knowledge on your blog as guest bloggers. How can you differentiate yourself from others who are blogging in your niche?”). How to Differentiate Your Content by Geoff Livingston’s Blog. Geoff Livingston lays out four steps to becoming an “A-list” blogger in your niche subject area. Why Blog.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more. Powered by Blogger

Twitter's Changing Complexion

Manhattan Marketing Maven

Increasingly Twitter is positioning itself as separate and distinct from Facebook, Tumblr and the other social media, if for no other reason that to carve out a value proposition for advertisers.   The new posture differentiates Twitter users in terms of their brand loyalty and their value as advocates and amplifiers for brands.  The RTBs (reasons to believe) that active Twitter users should be part of your communications arsenal are:  72% of active Twitter users are bloggers. Active users and a critical mass of voyeurs dominate tweeting.  

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Powered by Blogger Do White Papers Still Engage?

Best of 2007: Articles and Blog Posts on Strategy and Branding


Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post.

37 Reasons to Blog

Junta 42

Since most websites suck, a blog is a great way to differentiate yourself from the rest of the online corporate brochures.  Who thought you could write about interesting things that affect your business and have it positively affect you and so many of your customers? A blog promotes customer loyalty. Traditional journalists love to interview bloggers. Today is my birthday.  Lucky number 37. As part of my birthday celebration, I'm committing to blogging more.  So, here's my 37 reasons to blog and blog more.  I hope they inspire you.

Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.

Tom Pisello

Less than two incremental deals on average were needed in order to realize positive cash-flow on the tools investment. • Empower channel sales with differentiating ROI selling approach and value added ROI services, helping to improve channels sales loyalty, effectiveness, satisfaction and retention. Powered by Blogger in incremental benefits. They do if they are.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. Brand marketers that embrace this will have the chance to improve satisfaction, service and loyalty.   What I mean is that marketers are going to have to work hard to distill product and service information (features and benefits, competitive positioning, value propositions, etc.)   No kidding!  Seth Godin. mindset.