Blogger, Copywriting, Trade Show and Twitter

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

Schaefer , another excellent blogger and marketer. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Here’s the link to the podcast SPOS#214 , it’s worth listening to. United States License. United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management

Work Management Marketing Management Marketing Automation Services Planning

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Social Media

Social Media Media Work Management Marketing Automation Services

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Creativity

Creativity Planning Work Management Marketing Management

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training

Training Planning Work Management Marketing Management

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning

Planning Work Management Marketing Management Effectiveness

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Marketing Automation Services

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management B2B Marketing Marketing Management

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! brand mascots are a common tool to promote your product or service.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management

Work Management Planning Marketing Management Advertisements

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Email Marketing Work Management Marketing Management

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

get hired in marketing

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning

Planning Work Management Marketing Management Trade Show

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

marketing action plans

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Spreadsheets abound, and ideas flow. A great marketing plan is created!

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning

Planning Work Management Marketing Management Effectiveness

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

AUGUST 25, 2009

It’s also funny how we still call them “slides&# … Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Automation Services Marketing Management

don't forget your company history

The Effective Marketer

JULY 16, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Paid Search Agency

Paid Search Agency Companies Marketing Budget Creation Work Management

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

FEBRUARY 6, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Planning

Planning Work Management Marketing Management Effectiveness

B2B Marketers Hold Off on Killing Traditional Media

The Ghost Blogging Debate Done Right

Trending Sources

Marketing Charts and Trends « The Effective Marketer

The Rise of the Content Marketer « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

How Success is Misunderstood

How to Fail at Social Media

Explaining Social Media

What Makes a Great Creative Brief? « The Effective Marketer

More Free Marketing Training

Marketing By Objectives « The Effective Marketer

Why Sales and Marketing Don't Get Along « The Effective Marketer

Social Media's Next Victim?

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

More Free Marketing Knowledge

B2B Marketing Summit Shows Old Problems Persist

new year's resolution: share ideas

What Trigonometry Has to Do With Marketing?

how good a boss are you really?

Taming Your Brand Mascot « The Effective Marketer

Marketing Content That Sells

The Fun Theory: How to Change Behavior

The Opposite of Advertising « The Effective Marketer

The Six Minutes Challenge

Aberdeen Shows How to Do Email Marketing Right

Best Companies Don't Need Marketing

Marketing Automation Monday is Here!

get hired in marketing

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Making Website Reviews Easy

effective manager defined

marketing action plans

The Challenges in Adoption of Marketing Technology « The Effective.

are you paid enough? new salary survey released

effective marketer principle 5: take responsibility for communicating

What Type of Marketer Are You?

what's your marketing approach?

The Enemy of Productivity

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

Killed By Powerpoint « The Effective Marketer

don't forget your company history

effective marketer principle 8: say “we” rather than “i”

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