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Social media success demands talent above technology

Biznology

” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Microsites. Guest Blogger. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. News and Press. Email Marketing.

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The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). in your booth.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

the kind of content you could charge people for – but decide not to) in order to really go viral. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool.

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T-Mobile Curates Web Content

Biznology

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?