Remove frequency persona
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11 Expert Tips for Growing Your Company's Blog

Hubspot

To build and keep an audience, you need to set expectations around the quantity and frequency of articles. 2) Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates. A common hurdle for new bloggers is building sustainable traffic to their blog.

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What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Data Gathering and Discovery.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Will Traditional, Social Media Blend? What I’m about. Want to talk? 3D Icon Set.

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How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 2) Buyer Personas. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool.

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The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

If you’re blogging, sharing your content on social media just makes sense. So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Publish Better Content Than Anyone in Your Niche.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Make your content really vague.