B2B Marketing Traction

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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Last month I live-blogged at a conference. At this conference, which was the Confab conference for consultants, the seats with plugin access for laptops were in the first three rows. Throughout the conference I completed several entries. See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100
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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Last month I live-blogged at a conference. At this conference, which was the Confab conference for consultants, the seats with plugin access for laptops were in the first three rows. Throughout the conference I completed several entries. See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100
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Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. The dates will be announced soon; the plan is to have the conference in early March of 2011. The keynote speakers were outstanding.

Planning 100
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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. Blog Post Categories Should Mirror Your Products and Services.

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. There are three critical success factors business owners should think about when considering investing in social media marketing. Be Strategic. Before you start Tweeting (!)