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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible.

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How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. 2) Sponsored Posts.

Blogger 101
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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Videographers before Bloggers. It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer. ” They even have a video introducing a viewer to their YouTube channel and making it clear where to go for different types of information.

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Are you a social media marketing hunter?

Biznology

Are they bloggers? If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to messenger or email; if you’re on email, schedule a call or Skype , and if you’re already talking on the phone, meet in person. Practically speaking, this means that you find where they live.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

They also handle blogger outreach and social press. Jeff says, “We’d better be leveraging those traditional channels, those mass media channels, to build our direct Internet channels.” If you could do a Skype call with any living person, who would it be? Paul McCartney.

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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

His job is to take the content created throughout the organization and push it out to various social channels. Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team. The plan is to have all 32 in place by day 1 of the season.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.