Lenny's Newsletter

AUGUST 29, 2023

Okay, now let’s help businesses provide benefits. ” — Boris Jabes , co-founder and CEO of Census “We did not think about ICP. We gave them early demos of the product and then helped shape the feature set through their feedback. Slowly, we expanded to where we felt ready. I wish we did earlier on.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 5, 2023

Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). ’ The Dropbox mafia turned out to be the perfect fit for Census because most ended up at new product-led companies and wanted to do it better than Dropbox. Our pitch resonated very easily.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

MARCH 4, 2016

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. Thinking of all the different styles of infographics available, and which pertain most to your industry, can help spark some ideas. Style First.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JULY 24, 2008

You help knowledge creators realize their dreams. Some Help Desk Challenge we were working on has come to the point that some new or revised software is ready for testing. KMPings has enabled the formation of a loosely coupled community of KM bloggers. You assemble all the knowledge components to make something worthwhile.

Work Management 100

Work Management RSS Blogger Domain 100

Moz

APRIL 3, 2019

This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. There are many distribution options for brand awareness, and they all involve using external platforms in some way to help you connect to a larger audience of people. Syndication.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68