Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Marketing/Communications/PR. Case Studies in Custom Content. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Video Center. ENews Sign-Up. --> Magazine. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. White papers. Case studies. It is a case study of how Slack helps Sandwich Video Inc., Websites and bloggers in your industry likely write on topics related to the product that you sell.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. Add PR and online advertising to the mix, and it gets really awkward without that model. ” • It’s vital for a business to “be seen” in different places.

Optimization 100

Optimization Curation PR Public Relations 100

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Influencer marketing serves a deeper part of the funnel.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. . •

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. What Works ( Vendor Government PR Trends Spending Release ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Valasys

MARCH 16, 2020

Guest blogging is amongst important link-building strategies for B2B marketing in 2020, provided the bloggers to take care of a few things: Pitch to a website (preferably with higher Domain Authority than yours) within your niche Review the performance of the website you’re guest-blogging for viz.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Guard dog PR.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S. Im Jay Baer.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? You don’t have to hire a PR agency to kiss the arses of the editors any more. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. commissions, retainers and hourly fees).

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. Case studies in the manner of tutorials that are beneficial to readers. Make a tutorial-style case study blog article instead.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. Case studies. White papers.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Webbiquity

JUNE 8, 2011

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Story ideas (again, thoughtful ones).

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Biznology

DECEMBER 2, 2014

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. ” Notice a strange similarity to Inbound Marketing?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Single Grain

FEBRUARY 16, 2022

Website, white paper URLs. Partner with crypto and blockchain bloggers to publish your interviews where you can promote your NFT project. 12) Run PR Campaigns. Another way to promote your NFT project is by running PR campaigns. Some of the top publications where you can publish your NFT PR are: Forbes.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

Webbiquity

JULY 17, 2018

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies.

PR 183

PR Paid Content B2B Thought Leadership B2B Marketing 183